Businesses need to think about their long-term cloud strategy

Chris Bunch, CEO of Google Cloud Partner CTS, discusses the journey to modernization to the cloud and why it’s important for companies to take a more strategic approach.

The Covid-19 pandemic has been dominated by migration to the cloud for many companies. After all, they had to change their way of working overnight so that they could work from home. This gave companies the opportunity to adopt new tools, improve collaboration between teams and increase efficiency. But we also saw that haste is rarely a good thing, and there was often a lack of a strategic plan for the transition and work in the cloud. As a result, the full value of migration was not realized, and sometimes there was even little or no return.

10 times better instead of 10 percent

It is, of course, a shame not to reap the benefits of new technologies. That’s why in CTS we use the ‘Think 10x’ mindset. This mindset developed by Google’s former CEO and co-founder, Larry Page, helps companies embrace the culture of innovation. Page says that most companies are satisfied with a development of ten percent. With this, they gain some market share and maybe beat some competitors, but nothing big happens. To really make a difference, you do not have to improve yourself ten percent, but you have to do it ten times too: 10 times better, instead of 10 percent.


This mindset is crucial to building a distinctive migration and modernization plan where companies truly benefit from the public cloud. Companies then see the transition to the cloud not as a panacea for their IT problems, but as an enabler for the innovation needed to stand out from the competition. Because simply moving the infrastructure and applications to another environment will not do much. The opportunities that migration offers to modernize are where the real value lies. For example, it allows companies to scale and implement faster.

The pitfalls that many companies encounter in modernization are lack of insight into existing systems, legacy systems, and excessive costs of migration. But it is also feared that employees will not be able to work with the new technology. The skills and knowledge are often still lacking, but with a thorough plan, employees can be involved in the entire modernization process. Therefore, it is important to start by determining the key drivers and goals for migration, including a business case.

Optimize the infrastructure

Modernization aims to optimize and adapt your infrastructure to needs, strengthen teams and enable business growth. By using new technologies, such as Artificial Intelligence (AI) and Machine Learning (ML), you reap the benefits in your business and outside of your IT environment.

In addition, research shows that organizations with a clear modernization strategy can attract and retain top talent. Working with advanced technologies gives employees great opportunities to rethink their workload and the company’s future, which increases job satisfaction. The possibilities are endless here.

A springboard to success

Migrating to the cloud is so much more than moving existing infrastructure to another environment – it’s about embracing a journey of modernization. Businesses need to approach the cloud in a new way instead of doing what they did before with a few minor changes. Successful migration to the cloud requires vision and an understanding of how modernization can drive companies into the future.

A carefully planned modernization journey to the cloud, backed by a well-thought-out data strategy, will be the key to unlocking new opportunities, unlocking growth and transforming the way companies do business.

Together with Google Cloud, CTS developed a significant migration and modernization plan, including Google Cloud Funding. Download it for free here.

By: Chris Bunch, CEO of Google Cloud Partner CTS

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