For a moment you see nothing. The onboarding program loads. When the light turns on slowly, you discover that you are standing in a large round room. With doors on all sides. As you look around, a young man appears out of nowhere and presents himself kindly as Tim. “Welcome to VodafoneZiggo’s central office!” Tim is your guide during this onboarding and he is looking forward to it. It can take a little getting used to, such a 3D experience. But if you walk through the first door, you’re already in it.
“We only have one chance to make a good first impression,” says Björn. “So how you get into VodafoneZiggo is very important to us. We spend all day for normal onboarding at our head office. We welcome people there and teach them all the ins and outs of VodafoneZiggo. That way they know what we stand for. “and who they represent from their new position. And they feel they belong. Believe me, that’s super important.”
You enter a call center through the first door. It’s busy and Tim’s on the phone too. “This is an important location for VodafoneZiggo,” he explains. “Through chat and telephone, these colleagues ensure that millions of Dutch people enjoy telephony and the Internet. If there is a problem somewhere – sometimes literally – they solve it very quickly. Thanks to smart software, this becomes even easier. And that provides space for even more something we find very important: to give the customer real attention. “
“As a result of corona, such onboarding in the flesh has obviously become difficult in recent years,” Björn continues. “In addition, many people do not work directly for us, but through third parties. Think of call centers that have more customers. Or people who work in a shop-in-shop, for example at Mediamarkt. We want them to be too genuine VodafoneZiggo ambassadors? “
After a tour of the call center, you fly on to a store. “This is a VodafoneZiggo store,” says Tim. He wears the same jacket as the staff and shows you around the store. “The latest iPhone has just arrived, you’re the first to see it. We’ll be selling a lot of it.”
“Virtual reality is the key to really making new people a part of VodafoneZiggo,” says Bjørn with conviction. “Even though they’re on the other side of the planet. We receive people in the heart of VodafoneZiggo via VR glasses. From there, they take a journey through all the important parts of the business. A fun but also intense experience.” In twenty minutes flies by, they get to see a lot. We developed this VR experience together with Edumara. Experts in 3D technology and education; the perfect partner for this project. “
You walk through another door. This time you are in a rather futuristic living room. “This is my own house,” Tim says proudly. “Take a good look around.” The latest MediaBox from Ziggo, smart lighting and thermostat – the house is equipped with all innovations and amenities. And how could it be otherwise: you have perfect coverage everywhere. “Logical, because Smart WiFi Boosters are installed in every room.” This way, Tim shows you what it’s all about, for him and for all VodafoneZiggo customers: ‘fun and progress with every connection’.
“Control of VR onboarding happens almost automatically,” says Björn. “You do it with your eyes. Host Tim shows you all sorts of places, and everywhere you go, you discover sliders and pluses that you can activate. To start a movie, for example, that reveals some details. And there is a puzzle hidden in the experience. A puzzle that you can only solve if you study it all thoroughly. A nice incentive to go through the whole journey. “
Tim looks at you proudly. “Congratulations, you’ve seen a lot in a nutshell. And also solved rebus – points! But what’s the strength of Vodafone and Ziggo together? This animation shows you that.” One last video, then your virtual kickstart is complete. And are you ready for the real thing? Welcome to VodafoneZiggo!
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