The connection between online business and traditional machine trading

Date: 29-04-2022

Off: MetalNews Extra IM

Reading time: 2 minutes

It is a success story that is typical of numerous international auctions of used machines that get a new owner through

Surplex record: Bidders from 73 countries at one auction

In February, a two-day auction took place with more than 1,100 tickets from a renowned organ builder at the industrial auction house A large selection of high quality machines attracted around 1,600 potential buyers – a record. In the end, more than 27,000 bids were submitted by 1,543 active bidders from 73 different countries. From the small town of Weikersheim distributed to the whole world. This success was the result of the combination of a comprehensive range of high quality machines, a good price and the internationally functioning Surplex network.

Surplex first took over the entire inventory for a fixed amount. This gave the company instant liquidity. Twelve Surplex employees were involved in the on-site auction at Weikersheim. “We first looked closely for seven days,” says project manager Thomas Reichelt. The complete fixtures have been cataloged, machines measured and weights assessed. This project consisted of several woodworking and metalworking machines (f. CNC lathesmachining centers and punching machines) and in addition machine accessories and workshop facilities.

The high-quality installations for wood and metal processing were auctioned off at their own expense. This also included a large-scale marketing campaign targeting potential buyers worldwide. The organ builder’s excellent international reputation also contributed to the sales success. The transfer of the auctioned machines to the buyers is currently taking place. When everything is done, the empty terrain is returned to the owners.

From location X out into the wide world

Surplex is a local contact for an international market. The machine dealer has offices in 15 European countries – more than any other industrial auction house in Europe. Each location is managed by experienced country managers. It is specialists with knowledge of the market potential of the used machines who are thoroughly familiar with the characteristics of the national machine market – also with regard to logistics, customs and tax rules. Personal contact is the starting point for the collaboration: more than 20 languages ​​are currently spoken on Surplex. The approximately 200 experts across Europe relieve and support salespeople and buyers at all stages of the buying and selling process.

Shop locally and think globally: The global Surplex network provides access to a fast-growing customer base of registered buyers. It gives sellers direct access to the most interesting markets in the world – and thus to an optimal return. More than 200 Surplex employees in locations in 15 countries offer full service in more than 20 languages.

Surplex’s 15 branches can be found in:

  • Düsseldorf, Germany
  • London, United Kingdom
  • Barcelona, ​​Spain
  • Turin, Italy
  • Paris, France
  • Myszkow, Poland
  • St. Polten, Austria
  • Biel / Bienne, Switzerland
  • Budapest, Hungary
  • Breukelen, Holland
  • Hofstade, Belgium
  • Belgrade, Serbia
  • Galați, Romania
  • Porto, Portugal
  • Brno, Czech Republic (and Slovakia)

About Surplex

Surplex is one of the leading European industrial auction houses and trades worldwide in used machinery and equipment. The 16-language auction platform records approximately 50 million page views annually. More than 55,000 industrial items are sold each year at more than 500 online auctions. The Düsseldorf-based company has offices in fifteen European countries. More than 200 employees from 20 countries generate an annual turnover of more than 100 million euros.

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