EuroParcs presents ‘the new recreation’ at the Floriaden

Floriade Expo 2022 in Almere has the theme ‘Growing Green Cities’. EuroParcs, the premium partner of Floriade, which operates 65 holiday parks, provides its own interpretation with the presentation of ‘The New Re-Creator.’ With two sustainable model homes in a rural setting and various knowledge meetings, EuroParc provides substance to its sustainable ambitions.

Showcase for a sustainable holiday park

EuroParcs has gathered its knowledge in the sustainable development of holiday parks especially for the Floriaden. Giel Hendrikx, responsible for ‘The New Re-Creation and Innovation’ at EuroParcs, explains: “At Floriade, we want to inspire people to approach the development and management of holiday parks in a more sustainable and smarter way. Initially, the focus is we on our own park managers and staff, whom we invite here to learn about innovative developments. In this way, we want to steer EuroParcs in a green direction. But we are also open to share our knowledge with other parties. “For a long time, a knowledge day will be arranged with the Green Key organization, to which various Green Key companies will be invited. At such meetings, we also learn a lot from the participants, who also take their knowledge with them.”

What exactly do you mean by ‘recreate the new’?

Hendrikx: “The New Re-Creation allows the guest to recreate more sustainably during their stay, without compromising the guest’s comfort. All this while maintaining comfort and improving the quality of the stay. With the help of circular and modular applications, we can immediately introduce new trends in our holiday homes in the future and above all stimulate the recycling of materials. Therefore, we draw a line between re-creation: re-creating and reusing. Almost all parts of these new holiday homes can be easily replaced and / or reused – we show these innovations at Floriade: modern home automation that informs guests about energy consumption, but which can also be used to control the music and light or to detect an error to report to the reception.

At Floriaden we want to show that you can also build more traditional designs like Just Nature in a completely sustainable way, and we also want to show with the markedly designed Rebel House that you can also appeal to new target groups in this way. ”

Crush for sustainable development

According to Hendrikx, participating in the Floriaden was a significant investment: “Nevertheless, we already see the added value. Our presence acts as a flywheel for many parties. For example, our (sustainable) suppliers, who have helped make this pavilion possible, are very enthusiastic. EuroParcs directors Wouter Vos and Andries Bruil have given us great freedom to experiment with sustainable development in the company, without very direct returns. It is precisely this freedom that ensures that we can experiment and discover where the opportunities lie for new developments. Thus, we look not only at sustainability, but also at the overall experience in the holiday park of the future. A component such as home automation is also a topic that we are very aware of. ”

It is also important for EuroParcs to include its guests in the new development. Hendrikx: “The optimal holiday experience is emphatically central to our innovative development. Above all, we want to make it easy for guests to make sustainable choices. Because we can measure many more things in the new cottages, we can also measure the sustainability of the behavior. We plan to return guests with a sustainable profile money or a gift afterwards as a thank you for their sustainable behavior. ”

Sustainability and innovation in practice

The EuroParcs pavilion is definitely worth a visit for other entrepreneurs. All basic materials used in the two cottages are made from recycled materials or have a very small footprint. Installations are not only innovations, but also very economical in consumption. We also saw a new way of cooking at home. By working very specifically with temperature during cooking – as you already do with the pizza in the oven at a certain temperature – or by using detergents with biological ingredients such as sugar beet, sugar cane and corn. Hendrikx: “In short, we also look critically at our own actions as an organization.”

Various sustainable and innovative concepts are shown and explained in the two model homes. Some examples:

  • The two model homes are made exclusively of sustainable and recyclable materials† For example, the insulation of both cabins is made of old shredded paper; the roofing is from recycled car tires; fine dust has been incorporated into the paving of the tiles on the facade of the Rebel House; there are solar panels on both cabins whose unused energy is stored in batteries built into the legs of the Rebel House; the cabins are heated with heat pumps and panel heating. In addition, almost all furniture is made from recycled materials. Some examples: the bed is made of cardboard, a side table is made of scrap wood, without glue connections and screws; plant pots made from recycled plastic; furniture in Rebel House of recycled plastic and 3D printed. The cottages can not yet be found in one of the parks. “But it does not last long, because we already get various questions about whether the homes are also for sale.” says Hendrikx enthusiastically.
  • Especially the one ‘Rebel House’ is a special eye-catcher. The cottage is built high, so you have a beautiful view of the (natural) environment from the cottage. What is new about this is the use of CLT wood, which stands for cross-laminated wood, e.g. IKEA for advanced users. In addition to a higher production rate, the advantage is a high insulation value. This house was created after a design competition in collaboration with TU Delft, where sustainability was an important prerequisite. From the description of the design: “The house is completely off-grid, in other words self-sufficient. The rebel house’s distinctive ceramic exterior façade has a coating in which fine dust is processed and contains glass bricks with solar cells that generate enough energy for the house’s consumption. Excess energy is stored in improved batteries that are less harmful to the environment and stored in the legs of the Rebel House for use at other times. “The results of TU Delft’s design competition can be seen in the Rebel House at Floriaden and at the Rebel Contest TU Delft X | Europarcs
  • In a cottage, the bathroom is the part that needs to be replaced the fastest. That the bathroom in the model ‘Just Nature’ is modular and can be replaced in its entirety: via a movable outer wall, the bathroom in its entirety can be pushed out and replaced, the old bathroom can then be reused.
  • home automation According to Hendrikx, this is a very important component of ‘The New Re-Creation’: “Together with XS Anyware, we have developed a system where everything is connected. We believe that this is the future of holiday parks, where you do not want guests to be able to arrange it all with one system; from controlling the TV, ordering a pizza or booking the bowling alley. The cottage also has a smart tablet, on which you can, among other things, set the lighting and also find the other options from the system. Bracelets, with a built-in payment function and a key to the cottage, are also part of the system. ”
  • One concept that may not immediately catch your eye when you enter the site is the use of the Nocciolo peach pit on the trails and which sustainable ground cover† This is a replacement for the commonly used tiles, but this surface lasts much longer and therefore requires less maintenance.

Will EuroParcs present itself more emphatically as a sustainable organization in the near future?

Hendrikx: “EuroParcs will certainly use the experience and insights gained through participation in Floriade in the (re) development of holiday parks and in the requirements that the purchasing departments place on chalet builders and contractors. Sustainability is becoming the new normal in our society. Think of the Green Deal. We have all democratically agreed that we must live cleaner. As a park owner, for example, you need to ensure that 50% of the energy used in 2030 is generated from alternative fuels, not fossil fuels. We are not going to wait for it to be imposed on you, but we are already in the process of implementing sustainability when we develop parks. We are also working to get all our parks Green Key certified. We already have a number of parks that already meet a number of Green Key sustainability requirements, and our ambition is for all parks to have the Green Key certificate within 2 years. “

Thanks to: Giel Hendrikx, concept developer at EuroParcs

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