Samsung Belgium announces the winner of Solve for Tomorrow 2021 – Samsung Newsroom Belgium

Samsung Electronics Belgium has announced the winner of the Solve for Tomorrow 2021 competition, in which students from Ghent University (UGent) went in search of innovative technological solutions to societal problems and challenges. During the closing event, 10 teams presented their idea to a professional jury.

Solve for Tomorrow is one of Samsung’s leading educational programs designed to increase the interest and skills of young people in science, technology, engineering and mathematics (STEM). Launched in the United States in 2010, Solve for Tomorrow has aroused the creativity of more than 2 million students from 30 countries over its 12-year term.

Through an idea competition, they are challenged to think about how technological solutions can help improve their local communities. Throughout the course, professional staff provide students with in-depth guidance not only in technological skills, but also in creative and critical thinking, communication and collaboration: skills that tomorrow’s workforce will need more than ever before. Working on a project basis and dealing with a real social challenge motivates students to outdo themselves and shape their future.

At the same time, the program stimulates their entrepreneurial spirit by enabling them to develop tangible innovations that can potentially be implemented on a large scale. Solve for Tomorrow reflects Samsung’s investment in youth and its commitment to inspiring and supporting the next generation of leaders.

Challenge across faculties
For the academic year 2021-2022, Samsung and UGent reunited. After several successful editions of Digital Economy Day in recent years, both partners launched an interdisciplinary challenge in October 2021: “How can technology contribute to a community’s health and well-being?”

Different teams consisting of students from different fields of study came together and tackled the challenge in their own way. Understand challenges, define problems, formulate ideas, refine and realize: The three levels of problem solving in the Solve to Morning course were reviewed during the academic year. Subsequently, the participants were trained in the effective presentation of their solution, in preparation for the final chord: a pitch event for a professional jury.

Inspirational pitch event
At the beginning of May, the time had come: 10 teams presented their course with pride – and a healthy dose of nerves – to a jury consisting of representatives from Samsung and UGent. In the presence of friends, family, fellow students and among others Sofie Bracke (Councilor for Economics, Trade, Sports and the Port of Ghent), they showed in a condensed presentation how their idea can help make our society better with the help of technology .. The jury judged each pitch based on 5 criteria: 3 substantive (feasibility and viability, desirability and originality) and 2 formal (performance and storytelling). After scoring and an ultimate consideration, ‘GameYard’ was chosen as the winning project.

Elisabeth Smet & Rune Vandromme came up with a concept where a village square is transformed into an interactive gaming arena. Via individually controllable LED strips in the joints between the tiles in the square, different games can be selected on a touch screen, ranging from a football pitch to a life-size chessboard. The concept not only provides a more physical outdoor experience, but also integrates mobile technology to invite or challenge friends to one of the games. Finally, social interaction between participants and passers-by along the playing field, across generations and social backgrounds is also promoted.

Prof. dr. dr. Lieven De Marez from the Department of Communication Science at Ghent University:
To dare to think, interdisciplinary and to introduce the academic field in the education … these are things that we consider to be of crucial importance at Ghent University. Thanks to the collaboration with Samsung, we have the opportunity not only to bring these elements together, but also to apply them to a social innovation problem. Technological innovation as a means and not as an end in itself. ”

Sven Adams, Sustainability & CSR Manager at Samsung Benelux:
“With Solve for Tomorrow, Samsung aims to be a catalyst for technological innovation, devised, designed and presented by tomorrow’s entrepreneurs. To tackle problems in new ways and find solutions to today’s societal challenges, the next generation needs to be more creative than ever. The ideas we have seen in this academic year give us full confidence that they are up to the challenge. “

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