How to profile yourself as an expert on LinkedIn

LinkedIn is still a widely used network for companies and professionals. If you invest time and effort, you can build an expert profile there. You can read here how to do it.

Becoming a LinkedIn expert is not for everyone. It is a utopia to think that with a few positions you can become the authority in your field. This requires many hours and a lot of patience. However, there are ways to organize this process as efficiently as possible. In this article, we take you into the fascinating world of LinkedIn and explain how you too can become a LinkedIn expert.

LinkedIn, the platform where working people in the Netherlands show off their achievements, recruitment staff are too busy to actually make personal messages personal, and where there are still enough people who think LinkedIn is the new Facebook. Now and then, LinkedIn is also educational. Between standard and boring messages lies the beautiful world of professional expertise: LinkedIn experts who share valuable stories and knowledge with their networks to take advantage of it together.

Available profile

Every LinkedIn expert has set a clear goal for themselves. Think about creating more sales, recruiting new employees or building authority. The basic method of showing this goal to the outside world is a clear profile that symbolizes your actions.

In addition to the standard parts, such as a nice profile picture and a nice banner picture, a profile biography is extremely important, a few words that summarize an entire profile. A biography like “Sales Manager at Company X” is not interesting at all, because there are a lot of sales managers in the world. A much better approach would be: “Passion for …” or “I help companies with …”, this allows people to recognize themselves in someone else’s profile and they are more likely to connect.

LinkedIn tools

Results are the foundation of the future. There will always be LinkedIn posts that will surpass others. Of course, there is nothing wrong with that. These posts are actually very instructive. With the right tools, you can ensure that the overall level of your LinkedIn posts goes up.

With that goal in mind, it’s important to adjust your LinkedIn strategy accordingly. A handy tool for this is the Shield. This tool provides insight into the results of your LinkedIn posts. Through Shield, you have insight into the performance of your content, but also, for example, into the demographic characteristics of your target group. This allows you to see what works and what does not, and you can adjust your strategy accordingly. Shields starter pack costs $ 6 per month.

Another handy tool is the LinkedIn Sales Navigator, a tool from the LinkedIn platform itself. Sales Navigator helps you find the right people faster. In addition, you stay informed about important lead and business changes, and you can easily interact with these leads. For a Sales Navigator license, you can try it for free the first month, after which you pay around € 75 per month. month.

The LinkedHelper2 tool – with an emphasis on ‘2’ – automates the way to find customers and convert them into loyal customers. Combined with LinkedIn Sales Navigator, this is a golden combination for targeting. It is important to mention that there is also a Google Chrome extension called LinkedHelper1. This extension is seen as spam by a magnifying glass from LinkedIn, so there is a chance that LinkedIn is blocking your account. However, the method for LinkedHelper2 is seen as human behavior, so there is no chance of blocking.


Despite the use of relevant tools, it is mainly about the correct implementation. Storytelling is a great way to convince the reader of your expertise in a particular area. These posts can connect to the reader’s thoughts or completely reject it. In either case, it provides a good form of interaction. Engaging in a discussion with people is the moment when an expertise really comes into play. It also motivates other people to participate in a discussion. The end result: You learn together. Of course, this interaction also works the other way around; feel free to comment on other people’s posts as well. Interesting fact: Research has shown that a reaction is four times more powerful than one like and even seven times more powerful if the comment is posted within the first two hours after the post is online.


Creativity can be a barrier for many people. How do you consistently manage to write relevant and exciting content? To keep it interesting for yourself and your network, a variation in the type of posts can have a positive effect. For example, posting videos on LinkedIn can have a positive effect on your interaction with your network. Most people would rather watch a concise video than read a wall of text. Additionally, videos provide a personalized touch which makes your network feel more connected to you.

Another creative option is to submit a study (vote) on LinkedIn. In general, this option is used quite limited. Since this feature is still fairly new and there are none overkill studies have taken place, such a study stands out in feed by the reader. The reader can briefly express his opinion so that you can gain great insight. A potential disadvantage of a LinkedIn survey may be that people do not give their opinion twice: for example, they make their opinion known by participating in a survey, but usually not by also writing a comment. This is a trade-off you need to make, and the way in which interaction takes place is obviously different from network to network.

In addition, it is important to keep in mind that the quality of posts trumps quantity. As a LinkedIn expert, you do not want to constantly annoy your network with superficial or meaningless posts: you want high quality posts that also generate a high percentage of interaction. By posting too much, the reader will eventually be less and less aware of your posts.

Business vs personal LinkedIn profile

When looking at the level of interaction for individual and business social media profiles, an individual profile generally performs much better. It is much more accessible to interact with a person than with a business account. The ‘choice factor’ when interacting with a personal profile is simply higher than with a company account. This way you will notice that personal posts are more like and response will receive than business submissions.

As an example, below is the comparison between a message from Amazon and from Jeff Bezos. First of all, it’s already remarkable that with about 2,000 fewer posts, Jeff Bezos has half a million more followers. Amazon receives only 4,000 with 3.4 million followers like on this message. Jeff Bezos, however, gets about 36,000 like: a striking difference, precisely because the content of the post is exactly the same!

Show perseverance and willingness to learn

Rome was not built in a day, and it is just as unrealistic to expect to build a certain level of authority on LinkedIn in a relatively short amount of time. It requires hard work. Therefore, it is extra important that you have enough passion for it. Post consistently good posts and do not be afraid of possible reactions. When you are interested in something, you will find that others will be too.

About the authors: Jordi Bron is the CEO of Red Panda Works; Jason van der Drift and Boyd Visser are both Growth Hackers at Red Panda Works.

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