3 challenges you face as a SaaS entrepreneur

The challenges you face as a SaaS company depend on the phase you are in. “Startups often already have a good business idea, but they do not yet know how to realize it,” says Boschker. Scaleups know exactly what they need. According to Boschker, they need speed and professionalization. ‘Often there are more complex issues, such as scalability and how to get to work with the cloud’. More established companies often face bottlenecks in areas such as modernization and cloud strategies. ‘These companies often come up with practical questions. This is understandable, but it often turns out that there are even more, deeper problems around the product that customers are not even aware of yet. ‘ A shame, says CTO.

Too little focus on solving a problem

When starting a SaaS business, it is important that you always have the user’s problem in mind. ‘Many companies assume they have a good product market fit, but that’s not always true. It may be the result of not being fully aware of who the customer really is, who is in charge of the organization and what the customer needs. ‘

If your business has been running for a while, you as an organization can sometimes have grown too far from the problem. Your new employees are then too busy with the day-to-day operations instead of focusing on the customer’s actual needs. This poses a risk in the further development, you do not want a product that no one really wants.

2. Finding the right people

The current labor market is so tight that many SaaS companies are having trouble finding employees. This is especially true if you want to scale up. “If, for example, you win a round of funding, you also want to find the right people. It is important that they understand what your product entails and that they fit into your mission and philosophy. Having to build such a high-performing team creates pressure. ‘

There is another problem with scaleups: ‘It may happen that people who have worked for your business since the beginning, after a while, are looking for a new challenge. For example, it is often seen that when the main developer leaves, the rest of the team also leaves slowly. It is difficult to absorb. Having a clear idea of ​​what you are doing and using the best solutions in the class can help new talents become productive again quickly. ‘

Offering a solution goes beyond your product

As a SaaS company, you start with a product that is well composed, that’s what your company revolves around. ‘But there is still a lot to add, the requirements for a SaaS platform are sky high,’ says Boschker. ‘Many companies want to spend 80% of their energy on things that add value and 20% on things like maintenance, but that’s not always possible.’ Just think about what it takes to keep your platform up and running.

How did you arrange the subscriptions and marketing automation? Is your website loading fast enough and do you have a logical interface? »In principle, you can set up your infrastructure relatively easily and quickly with a service such as Amazon Web Services (AWS). But over time, the complexity grows, which increases the chance of error if you do not manage this properly.

Also, do not forget about safety. For example, consider how to set up two-factor authentication and how to encrypt information. This must be constantly emphasized. Because if the key to your encryption, for example, expires, it poses a risk of a data breach. You must also comply with rules such as GDPR and many companies also want to comply with ISO 27001.

Do not try to do everything yourself

Running a SaaS business therefore involves a lot. “With GlobalOrange, we try not only to give companies insight into this, but also to support them throughout the life cycle. To make your business successful, you need to master all of these aspects. It takes a lot of time and can be quite stressful. It hampers entrepreneurship ‘, says Boschker. ‘Then you need to consider whether you want to do all this yourself, or whether it’s better to outsource certain things.’

To help companies with this, GlobalOrange builds digital platforms and SaaS products following a Blueprint: the digital product DNA. First of all a maturity scan done to determine the level of maturity your business is at. This also determines how your digital product DNA looks like. ‘If you have good product DNA, then all the features of your product are a translation of the customer’s wishes, even if the customers do not yet recognize the problem themselves,’ says Boschker.

Then we look at which solution is right for your business. ‘This can be a piece of documentation, but also best practice or training for the team. In some cases, they are even building blocks for your product that help you move ten steps at once. ‘ This way, you can successfully tackle the above challenges as a SaaS company and you can grow sustainably.

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