Itsme focuses on young people

Now that four out of five adult Belgians have an account with Itsme, the popular login app is exploring how it can expand its services to young people aged 16 and over. ‘We need to get that group involved in digitalisation sooner.’

In just five years, Itsme has grown into a very popular login app for Belgians who want to register with their bank, telecommunications company, public service or Tax-on-Web.

The essence

  • Since the Itsme login app was launched five years ago, 6.5 million Belgians have already set up an account.
  • So far, Itsme is only available to citizens aged 18 and over. The company also wants to make the login app available to people over the age of 16. It is necessary to get more young people involved in digitalisation.
  • Itsme saw its turnover double last year to 11.4 million euros, but suffered a loss of 3.4 million. The company expects to reach a break-even within two to three years.

Since the four major banks and the three telecom operators in our country launched Belgian Mobile ID – the company over Itsme – 6.5 million Belgians have downloaded the app. According to Itsme, 99 percent of users use the app at least once a year to log in, place a digital signature, identify themselves online, or confirm a transaction.

Only: these Itsme users are all adults. So far, the app is only available to people over 18 years of age. This can lead to practical problems for the younger ones. Last year, teens had to approach their parents if they wanted to save their corona certificate on the CovidSafeBE app. Parents had to follow a whole list of steps to do this, without being able to be sure if it had succeeded.

“We are exploring how to open the app to users aged 16 and over,” said Stephanie De Bruyne, CEO of Belgian Mobile ID. “It’s legal, but technically it’s not obvious. Anyone who wants to create an Itsme account can do so with their electronic identity card. However, the required signature certificates are only available from the age of 18. We’re looking for alternatives to absorb it. ‘

Making Itsme available from the age of 16 is necessary to get more people started with digitization, says De Bruyne. ‘Many young people have grown up with Instagram and TikTok. But a quarter of them indicate that administrative apps are much more difficult. ‘

According to De Bruyne, there are more and more situations where young people can use an Itsme account. ‘Think about registering for your driving test, administering a holiday job, registering for university or college.’

Giant boost



There are more and more situations where young people can use an Itsme account. Think about registering for your driving test, administering a holiday job, registering for university or college.

Stephanie De Bruyne

CEO for Belgian Mobile ID

The introduction of the corona pass gave Itsme a huge boost last year: The number of accounts had more than doubled in 2021. That growth has slowed significantly: Since New Year, Itsme has ‘only’ added 300,000 users. Still, the login app is not in the attic in Belgium, De Bruyne emphasizes. ‘We see people using Itsme faster and faster for more applications. Itsme is especially advancing to place digital signatures: Compared to last year, the number of times the app was used for this has almost tripled. ‘

Thanks to this strong growth, Belgian Mobile ID saw its turnover double last year to 11.4 million euros. But it has not yet made a profit. Belgian mobile ID, which makes money by charging public or private partners a commission per person using Itsme for a particular transaction, threw 3.4 million euros in minus in 2021.

-3.4 million

loss

Belgian mobile ID, which makes money by charging public or private partners a commission per user using Itsme for a particular transaction threw 3.4 million euros in minus in 2021.

‘A year earlier, we suffered a loss of 4.1 million euros,’ says De Bruyne. ‘I expect we will be able to balance within two to three years. We are still running a deficit because we are fully investing in further growth and in security. At the beginning of this year, we took our first step in the Netherlands thanks to an important cooperation agreement with the city of Rotterdam. In time, we would also like to go to Luxembourg, but in our foreign plans, emphasis has so far been placed on the Netherlands. We are also in talks with a number of banks, insurance companies and the liberal professions. ‘

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