Brewery Novel: ‘Horeca resumes above expectation’ – Companies

Roman Brewery, the brewer of Ename, Roman Pils and Sloeber, is recovering fairly quickly after the pandemic. The fourteen-generation family business saw its revenue grow by nearly a quarter last year following the disastrous year 2020.

The Roman brewery from Mater near Oudenaarde has not yet reached the level for 2019 in 2021, ie before the pandemic. Logically, for last year, the catering industry was closed for almost six months. The terraces only reopened in May. But after the misery of 2020, CEOs Carlo (45) and Lode Roman (44) talk about a “good year 2021”: “The pandemic has hit us very hard in 2020. But in the corona period we have our offer. Beer in stores has expanded significantly The closure of the catering industry made us realize that the share of domestic consumption should increase. This has resulted in additional turnover. In addition, we have attracted new importers outside Belgium. But above all: because the catering industry in Belgium has worked in .

New bottling plant

The family business was founded in 1545. Its history spans fourteen generations. In full pandemic, Brouwerij Roman invested heavily in the future. “Our new bottling plant provides higher yields and better ergonomics for our employees,” testify the Roman brothers. “We still need to correct some imperfections, but overall we are very satisfied. The results obtained confirm that it is a good investment.”

Following the heavy investment, there were more than half a million euros in operating losses in 2020 (see tablein the bottom of), but last financial year there was again an operating profit of 853,000 euros.

Hospitality in the genes

Before the pandemic, the brewer of the monastery beer Ename, Roman Pils and the heavy blonde beers Gentse Strop and Sloeber achieved half of their volume sales within a radius of 30 kilometers around the brewery in the Flemish Ardennes. In addition, 90 percent of sales in Belgium were in the catering industry. That pattern has changed a lot since then. “30 percent of total sales go abroad. France and Italy are the main exporting countries. Spain and China are developing very well,” the Roman brothers note.

In the local catering industry, sales are coming better than expected: “The catering industry is improving above expectations,” the brothers say. “The hospitality industry reaffirms its importance to beer as our cultural heritage. Hospitality is in our genes and will always fulfill an important social function in our society.”

© Roman Brewery

The Roman brewery from Mater near Oudenaarde has not yet reached the level for 2019 in 2021, ie before the pandemic. Logically, for last year, the catering industry was closed for almost six months. The terraces only reopened in May. But after the misery of 2020, CEOs Carlo (45) and Lode Roman (44) talk about a “good year 2021”: “The pandemic has hit us very hard in 2020. But in the corona period we have our offer. Beer in stores has expanded significantly The closure of the catering industry made us realize that the share of domestic consumption should increase. This has resulted in additional turnover. In addition, we have attracted new importers outside Belgium. But above all: because the catering industry in Belgium has worked in . The family business was founded in 1545. Its history spans fourteen generations. In full pandemic, Brouwerij Roman invested heavily in the future. “Our new bottling plant provides higher yields and better ergonomics for our employees,” testify the Roman brothers. “We still need to correct some imperfections, but overall we are very satisfied. The results obtained confirm that it is a good investment.” After the heavy investment, there was an operating loss of more than half a million euros in 2020 (see table below), but last financial year there was again an operating profit of 853,000 euros before the pandemic, half of the volume sales within a radius of 30 kilometers around the brewery in the Flemish Ardennes. In addition, 90 percent of sales in Belgium were in the catering industry. That pattern has changed a lot since then. “30 percent of total sales go abroad. France and Italy are the main exporting countries. Spain and China are developing really well,” the Roman brothers note. In the local catering industry, sales are better than expected: “The catering industry is overcoming expectations,” say the brothers. “The hospitality industry confirms its importance to beer as our cultural heritage. Hospitality is in our genes and will always fulfill an important social function in our society. ”

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