Culture Amp launches ‘Develop’ career tools for the modern world of work

Amsterdam, June 8, 2022 – Culture Amp, the leading platform for employee experiences, today released Develop. Develop is the first on the market and offers a new perspective on career development. Develop allows employees to map their own career path, provides managers with the tools to proactively support their teams, and provides HR managers with data and insights to drive employee development.

Develop was based on Culture Amp’s data from more than a million responses, showing that if a manager does not show interest in employees’ careers, there is a 43% greater chance that they will leave. In addition, data from more than three million employees show that companies that have created a culture focused on development grow 24.3 percentage points more than companies that do not.

“Culture Amp data clearly shows that the most common reason for employees to quit is a lack of career paths. Our new Develop module guides employees and managers in a modern approach to career development. We developed this approach from scratch. It is based on the latest People Science research and addresses the question of how employees can be involved in their development process – whether they know what they want or not, ”explains Didier Elzinga, co-founder and CEO of Culture Amp.

“Good development is the most important incentive organizations have to retain people and increase their commitment. Interestingly, our own data show that companies that value development grow significantly more than companies that do not. Data we have collected from thousands of companies and millions of employees shows that Develop will significantly change the way people engage in career development in their organization, while providing managers and HR teams with data and insights that can help them with developing their careers. He explains.

The future of career development is personal, continuous and measurable

Culture Amp’s team of human researchers utilizes 625 million data points collected from more than 5,500 organizations and leads them back to CultureAmp’s product development. This shows that in order to be effective, career development must be a continuous process, personal and measurable.

  • Personal: Help employees develop personal development plans. Driven by the employee and managed by the manager, Develop balances business needs with the employees’ motivations and aspirations.
  • Continuous: Promote continuous development through easily accessible, customizable plans. Useful reminders and measurable development goals also encourage frequent conversations about growth and development.
  • Measurable: Prioritize career development and demonstrate positive impact using data, including on effectiveness and development.

More information about Develop can be found here. More info can also be found in this Culture Amp report

The full press release in English can be read below

Culture Amp launches Develop, career development for a modern world of work

  • Data from more than one million employees reveal that if a manager does not show interest in their career, direct reports are 43% more likely to leave; and Companies that have created a culture of development grew on average 24% points more than those that did not

Culture Amp, the world’s leading platform for employee experience, has today released Develop. This new set of capabilities recreates the career development of how we work today, in recognition that development must be personal, continuous and measurable in order to be effective. Develop allows employees to map their own career path and gives managers the tools to proactively support their teams, and HR managers data and insights to guide effective programs.

This comes as Culture Amp data from over one million responses reveals that if a manager does not show interest in their career, direct reports are 43% more likely to leave, and data collected from more than three million employees revealed, that companies that have created a development culture grew on average 24.3 percentage points more than those that did not.

“Culture Amp data clearly shows that the main reason for employees leaving is due to a perceived lack of career development. Our new Develop module guides employees and managers through a modern career development approach that we have designed from scratch to draw on it. latest research in People Science in how to engage your employees, whether they are aware of what they want or not, ”explains Culture Amp co-founder and CEO Didier Elzinga.

Getting the right development is the biggest lever you have to retain your employees and promote engagement. The most exciting thing is that our own data shows that companies that create a development culture experience significant growth compared to those that do not. .

“Our data collected from thousands of companies and millions of employees shows that Develop will meaningfully change the way people engage in their career paths in their organizations, while providing managers and HR teams with data and insights to help those in managing development on a scale, ”he said.

Deliver step change in satisfaction with development

The program for early access to the new Develop capabilities showed clear results. Those who participated in the pilot program experienced a 30% increase in those who agreed that they had a clear sense of their development goals (from 50% to 80%), and a 36% increase in those who agreed that they have a clear understanding of the skills and knowledge needed to develop (from 64% to 100%).

The development of the future is personal, continuous and measurable

Culture Amp’s team of human researchers draws on 625 million data points collected from more than 5,500 organizations, and this is continuously traced back to product development. To be effective, development must be:

Personal: Help employees see a motivating future in their company with personal development plans. Driven by the employee and managed by the manager, Develop balances business needs with the employee’s motivators and aspirations.

Continuous: Promote continuous development through easily accessible, adaptable plans. Useful reminders and traceable development goals also encourage frequent growth conversations.

Measurable: Prioritize development initiatives and demonstrate positive impact through valuable data on development progress, focus areas and effectiveness.

Participant with early access, money management platform M1 uses Develop to guide career conversations.

Liz Francis, HR Operations Manager at M1 said: “It’s really challenging to be a manager for the first time and try to not only develop your own career, but then expand the career of your direct reports. We try to get as much content and material in the hands of managers that we can so they can continue to develop their employees.The most important reason why people leave jobs is career growth.If you can not see a way in the company you are with, then you will try to find it somewhere else. ”

Global industry analyst Josh Bersin said of Develop: “Companies have been trying to build employee development plans for years with mixed success around the world. What Culture Amp has done is turn the model around completely and let employees explore and discover the growth they want, and so on. bring managers and HR into the process in a scalable way. This “individual-centered” approach is very powerful and I applaud Culture Amp for delivering this on a scale. “

For more information on Develop, visit https://www.cultureamp.com/platform/employee-development.

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About Culture Amp

Culture Amp is changing the way more than 25 million employees in more than 5,500 companies create a better world of work. Culture Amp is the global leader in employee experience, enabling companies of all sizes and industries to increase employee engagement, develop high-performing teams and retain talent through advanced research, powerful technology and the largest employee dataset in the world. The most innovative companies around the world, such as Salesforce, Unilever, PwC, KIND, SoulCycle and BigCommerce, rely on Culture Amp every day.

Culture Amp has 10 years of experience in innovation, leading venture capital funds and offices in the US, UK and Australia. Culture Amp has been recognized as one of the world’s leading private cloud companies by Forbes.

Learn more about how Culture Amp can be found at www.cultureamp.com

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