New real-time CDP Innovations Drive Personalization for Global

  • Improved customer profiles with commerce, AI-based targeting, new confidentiality and security tools, and Segment Match accelerate first-party data strategy.
  • Companies that use Adobe Real-Time CDP include: Dick’s Sporting Goods, Major League Baseball, Panera Bread, ServiceNow, and The Coca Cola Company.
  • Adobe delivers real-time data with more than 24 trillion audience segment estimates and more than one petabyte of data processed on average per second. day.

Amsterdam, 16 June 2022 – Adobe (Nasdaq: ADBE) announces innovations to its Customer Data Platform (CDP), Adobe Real-Time CDP, to help companies switch from third-party cookies to first-party data. As companies across all industries use Adobe Real-Time CDP, Adobe introduces enriched customer profiles with commerce, AI-driven targeting, new privacy and security tools, and cross-channel segment matching.

Personal experiences in real time
Adobe Real-Time CDP, part of the Adobe Experience Cloud, now delivers real-time data with more than 24 trillion audience segment estimates and more than one petabyte of data processed on average per second. day. This helps global brands deliver personalized experiences to millions of customers in real time. Customers include: Change Healthcare, Coles, Dick’s Sporting Goods, EY, General Motors, Henkel, Major League Baseball, Panera Bread, ServiceNow, Telefónica, The Coca Cola Company, The Home Depot, T. Rowe Price and TSB Bank.

“Companies that invest in leveraging their first-party data are the ones that deliver personal experiences that are ahead of the competition,” said Anjul Bhambhri, senior vice president, Adobe Experience Cloud platform and products, Adobe. “Developed consumer expectations in the digital economy drive brands away from third-party cookies and adopt a first-party data strategy to stay relevant.”

Adobe Real-Time CDP enables companies to collect first-party data to build comprehensive and actionable customer profiles, segment audiences, and deliver personalized experiences to customers. Innovations include:

  • Enriching Customer Profiles with Adobe Commerce (Magento): Now available in beta, retail brands using Adobe Commerce can link first-party trade data to Adobe Real-Time CDP and other Adobe Experience Cloud applications. This allows organizations to use insights from shopping and browser behaviors to build broad customer profiles and deliver a personalized shopping experience.
  • AI for advanced targeting and more efficient pipeline construction: Available Now, predictable lead and account scoring for Adobe Real-Time CDP B2B Edition and Real-Time CDP B2P (Business-to-Person) Edition enables organizations to build a more efficient pipeline by identifying customers and accounts that likely to provide sales opportunities delivered using Adobe Sensei-powered intelligence. Predictive leads and account scoring will also be available for Adobe Marketo Engage later this year.
  • Built-in data protection and security tools and Healthcare Shield: Now available, HIPAA healthcare companies can use certain types of sensitive personal information securely. These enhancements include encryption control, automatic authentication policy tools, and data access control – an important feature for organizations operating in highly regulated industries and for organizations that want data sets to be used as intended.
  • Segment Match in Adobe Real-Time CDP: Adobe Real-Time CDP is available now and enables businesses to manage and activate audience data across multiple channels and use Adobe’s management and consent tools to manage and enforce audience data collection and for what purpose.

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