Is composite trading the future of your business?

As a modern e-commerce business, you need to move fast to follow trends. Technology is often the bottleneck. More and more leading e-commerce executives are therefore focusing on a complex trading approach: an agile strategy where your overall e-commerce solution is built up of separate components or modules. Find out in this article if this approach is also something for your business.

Do you want to be more agile and flexible in customizing your systems to provide better customer experiences? Then composite trading is for you. With this strategy, you build a unique e-commerce environment where all the technologies required for your business are combined. By choosing the ideal technological combination, you can meet the needs of your customers online. Organizations embracing compatible trading will be able to trade faster than 80% of their competitors as early as 2023.

Companies that switch now have an advantage

If you are looking for a compatible trade, you decide for yourself which components you need to achieve your goals. For example, if you want to leverage new revenue streams, you can link a live shopping stream component to your APIs. If you want to improve the search functionality of your webshop so that the average purchase amount increases, you can build an AI search engine into your solution. And if you want to set up more distribution centers abroad and have a wider product range in mind, you can easily scale your business with an API-based order management system.

Companies that are already switching to a complex solution with high-quality services such as order processing, search function, content, webshop and payment gateway have a clear advantage over competitors.

Choice and flexibility

E-commerce has changed in recent years. Businesses are less and less likely to traditionally plan what to do on their channels. A digital approach to marketing provides more flexibility. In addition, companies increasingly want to have full control over their data. Because that way, they get more insight into exactly what their customers want.

Have you already thought about how you can take their shopping experience to the next level for your customers? For example, a good loyalty program is a big trend, or do you focus on campaigns, personal experiences or social contacts? The procedure for each company can be completely different. It is therefore important to have choice and flexibility. And that explains the rapid breakthrough of composite trading.

Another option: headless trading

In addition to composable trading, you can also go for headless trading. In both cases, these are separate high-quality technologies that allow you to operate more flexibly as a company. By headless trading we mean a solution where the front-end and back-end of a platform work independently of each other via an API, and where a change on the one hand has no consequences for the other side. This allows brands to set up their e-commerce system completely in their own way and thus offer an even better customer experience.

It is primarily the larger companies that are leading the way in headless trade. And that makes sense, because they often have dedicated development and IT teams with the right competencies to develop a separate and reliable front-end and back-end. A headless trading solution is best for companies that want to develop a large number of solutions and have ambitious, creative marketing teams that can continuously test new design, content and templates in the front-end.

These are the benefits of composable trading

In the field of composable commerce, the modular aspect has been taken even further: Services such as the search function, payment processing and the personalization facility are completely separated from each other. You can connect and disconnect each component, scale up, replace, and continue to improve. You are constantly updating your existing architecture. Because these are modular applications, you only need to adjust the APIs and logic of the services. On a composite platform, you can therefore not only connect and disconnect all individual components as needed, but also focus on new facilities that you want to offer your customers. This flexibility allows you to constantly anticipate your customers’ expectations and approach them in a very differentiated and personal way through each point of contact. And thereby equate the competition.

Is composite trading the right choice for your business?

Making major changes takes a lot of time and money. So switching to composable trading is a choice that needs to be carefully considered. But what will it cost you if you leave everything as it is? And what does your customer need and what does he want? One thing is clear: the breakthrough for composite trading is unstoppable. We’ll be happy to tell you how to get started, how to choose the right platform, and how to find out if it’s worth the investment for you. Read how to do this.

This article was published by Salesforce

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