Dayrize provides insight into the environmental impact of your shopping afternoon

About Dayrize

  • Founders: Austin Simms, Bart Nollen, Eva Gladek, Vincent Hoodduijn
  • Founded in: 2019
  • Employees: 12
  • Money raised: –
  • Ultimate goal: To bring global consumption within planetary boundaries

Is it better for the environment to print the meeting documents for everyone at a meeting with ten people? At first, many people will think that not printing is a better option. After all, paper and ink are harmful to the environment. But the alternative is that ten laptops are on for a number of hours. Of course, it costs power, and such a laptop is made from certain raw materials that get worn as they are used more often. Dayrize is a start-up that wants to solve these kinds of dilemmas based on information. Founder Austin Simms tells how they try to do it in this episode of today’s startup

What’s the idea?

“Ultimately, we want to provide insight into the product’s impact on the environment for each product. This turns out not to be such an easy task. Many companies have an incredibly complicated production process that makes it unclear what the individual effect of a product is. This is not a matter of secrecy or anything like that. By this I mean emphatically that these companies simply do not know. So to get this insight for the consumer, we first had to take a step back and look for this per product for companies. ”

How did this idea come about?

“It’s actually a funny story. Me and one of my co-founders were on vacation together and saw our kids playing in a swimming pool. They played with an inflatable unicorn. A discussion arose as to whether the purchase of this unicorn was justifiable from an environmental point of view. The kids obviously had a lot of fun with it, but it was basically a plastic-painted thing that was relatively little used. And what was the exact effect of an inflatable unicorn? We did not know it and figured that others would probably feel the same way. ”

Are companies open to the idea?

“We had a hard time assessing it in the beginning, but the companies are very open to it. I think it has several reasons. Firstly, in recent years there have been many more investors and shareholders who want to know how a company is doing environmentally. In addition, the government is also working hard to achieve the environmental goals. Furthermore, many young employees are more and more concerned about the environment and demand that their employers take good care of it as well. Finally, many companies want to do better, but they do not have the information. ”

How do you get that information?

“It was the big challenge in the beginning. We initially set aside six months to set up more than 30 different databases to help us with this. In the end, this step took about two and a half years, precisely because of the complexity of many environmental issues. We felt it was important to do this very carefully as it is the core of our service. With this approach, we have also invited scientists to verify the logic behind our algorithm, and we have done this annually to continue to justify any adjustments. “

Did the idea go well?

“In my opinion, fundraising is always difficult. But in this case, it was actually pretty easy. I think it’s because in the long run there is also good money to be made on it. You can also see that no one panicked as the first process took significantly longer than planned. Fortunately, we have investors who are into it in the long run. Finally, I would like to give a big compliment to the Dutch government. I continue to be amazed at the amount of information, knowledge and in our case even the money available to entrepreneurs. In this way, truly innovative ideas have room to develop. †

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