‘Fenzi AGT must put customer back on 1’ • Glass in the picture

Ruud Geerlings switched to Fenzi Advanced Glass Technologies (AGT) on June 1st. In Maastricht, he manages about two hundred employees as CEO. That puts the former CCO of Scheuten in Venlo on the other side of the table: the supply side. ‘I know Fenzi as a very reliable supplier and it is an honor to work for such a large company. Fenzi AGT has recently been incorporated and has become too introverted. My task is to put the customer back on 1, 2 and 3. ”

FENZI Official Group completed the acquisition of AGT announced in November 2021 in February this year. Fenzi is a chemical company in the glass processing industry headquartered in Italy. Many glass companies, also in the Benelux, use Fenzi products to make insulating glass, printed glass and mirrors, among other things. These include spacers (Rolltech) and sealants for insulating glass (Fenzi), mirror paint (Duralux) and digital printing machines (Tecglass).

Under one flag

AGT is a worldwide supplier of serigraphy pastes and ceramic inks. According to Geerlings, the company was part of Johnson Matthey, a listed British multinational, a bit like the odd one out. “The incorporation is a blessing for all parties,” he says. ‘For AGT itself, for the group and for the market. Fenzi AGT is now part of a group of like-minded people and is gaining access to new markets. The group adds production capacity and new business and with AGT has a company with many qualities and know-how, including a large R&D center. And it also provides benefits to the market. The acquisition of AGT not only fits into the FENZI Group’s growth strategy, but also makes it easier for glass companies to place their purchases with one supplier. ‘

Geerlings: ‘Thanks to Scheuten’

Geerlings held various project-related, commercial and general management positions at Scheuten. In recent years as CCO. It is with mixed feelings that he leaves the company where he started his career in 1999 as a Business Engineering Trainee. ‘I am deeply grateful to Scheuten, the Glas Trösch Group and all the former colleagues with whom I have worked in recent years. I have been given every opportunity to develop myself and make a career. We have experienced high peaks and deep valleys together. It strengthens the bond. I’m glad that Scheuten has made great products and projects for its customers at full capacity in recent years, and that I was able to contribute to that. ‘

Turn left or right

Scheuten was acquired in 2017 by Value Enhancement Partners (VEP), a private equity investor. With this, the company lost its independence for the first time since its founding in 1950. Founder Jacques Scheuten died in 2019, and a year later, the Swiss family business Glas Trösch Scheuten took over from VEP. Scheuten’s integration into the group was completed and thus also changed the role of Geerlings, who, as he puts it, could turn left within Glas Trösch or right to Fenzi.

‘Customer of 1, 2 and 3’

“I made a decision and chose a very interesting international challenge in a new business environment,” concludes Geerlings. ‘The customer at 1, 2 and 3. That’s the core of Fenzi’s DNA, as I have experienced it as a customer. Due to, among other things, a reorganization and Covid, AGT has lost focus on the customer. My job is to put customer focus back on top. Alessandro Fenzi was looking for a commercial leader with knowledge and experience of positive change processes in an international context. I have that knowledge and experience. In addition, the company wants to grow and expand. In addition to the automotive industry, they want to focus more on products for other industries. Think architectural glass, bottle and decorative glass, displays and the ceramic industry. That perspective and that ambition reminds me of the Scheut of the past. ‘

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