Rebel Foods; worldwide success with Dark Kitchens

The top of a smart kitchen is the so-called Dark Kitchen. The restaurant where no guests are received and where the cooking is strict and only for the delivery market. Often located in an industrial area near the city, sometimes with several restaurants serving the same cuisine.

A place where sushi is rolled, pizzas are baked and falafel is baked, and finds its way from the industrial area via mopeds and electric bikes to the front door of the person who ordered. No waiting staff, no bar and no large terrace, but only a few square meters of kitchen, where one dish after another rolls out.

Precisely because of the explosively increased demand for delivery meals, the increasing problems in the labor market and the prices of properties in the best location, it is attractive for catering entrepreneurs to dive into this Dark Kitchen model. The Netherlands first came into contact with this phenomenon a few years ago, but it is not yet being rolled out on a really large scale.

Rebel Foods

How different it is in other countries. Rebel Foods is an Indian company with more than ten different virtual restaurant concepts spread across 3,500 restaurants in more than ten countries. This makes it the largest provider of virtual kitchens worldwide. The company employs more than 6,000 people. Rebel Foods houses the brands Behrouz Biryani, Mandarin Oak, Ovenstory, SLAY, The Good Bowl, Wendy’s, Sweet Truth and the flagship brand Faasos. The market value of the company is estimated at 1.2 billion euros.

A success story that started in 2011 with founder Jaydeep Barman rolling out the virtual restaurant Faasos, which specializes in wraps. In more than ten years, this company has developed into a global player driven by technological development. Data collection has been almost as important to Rebel Foods in recent years as reversing sales. With the data collected, the chain can now achieve up to 90 percent accuracy in demand and order forecasting. The kitchens have a stock distribution for each dish. This allows the company to plan in advance how much product to use in the kitchen on a given day. With this knowledge, tight purchases are made, which ensures that waste is minimal.


Technological development continues and is reflected in all layers of the multi-million dollar business. Intelligent equipment ensures that the cooking processes are standardized. Rebel Foods works with automatic robot wok units. The company also uses a robot-controlled smart fryer that can detect the shape of the food. Based on that shape, it automatically adjusts the oil temperature without human intervention.

Amit Gupta, Chief Technology Officer at Rebel Foods, explains on Rebel Foods’ website the importance of technology and why it wants to be at the forefront. “We have largely developed our systems, applications and algorithms ourselves, which gives us enormous control over flexibility and speed to build problem-free processes and experiences. We make maximum use of established open source technologies to optimize technical operating costs. We believe that 2022 will truly help us improve our offerings to our customers. We develop live streaming of the cooking process for our customers. We continue to evaluate and apply new technology trends to stay closer to consumers in a rapidly evolving digital age. These are exciting times for us at Rebel Foods as we revolutionize the food technology industry. “

Low access costs

Development is underway in the Netherlands, but judging by the story of Amit Gupta, the industry is still miles behind. Dark Kitchen businesses are characterized by low access costs because they do not require waiters, bartenders and reception staff. But setting up a successful Dark Kitchen business is not that easy. Rebel Foods co-founder Kallol Banerjee pointed this out in a recent interview with Business Standard. In it, he said companies should spend money, time and attention on marketing and digital branding to ensure brand recall. Commission must be paid per. orders to parties such as Uber Eats and The saved expenses for staff and rent are spent on other parties.

Do you want to stay informed?

The current and relevant café news in your mailbox once a week? Sign up for our digital newsletter here and stay informed.

Leave a Comment