Tour de France 2022: Which brands are participating?

jumbo: Jumbo is known, of course. Our own Dutch supermarket chain, also active in Belgium. It is not for nothing that a Belgian (Wout Van Aert) is one of the leaders.
visma: Visma is a business software company from Norway. They also specialize in IT solutions and services.

Hold DSM

Dutch chemical company from Heerlen. The company originates from the former Dutch state mines, and the name was therefore originally the abbreviation for De Staats Mijnen.

Alpecin – Deceuninck

alpecin: Alpecin is a brand of hair care products originating in Germany (Bielefeld). Good for hair loss, gray hair and dandruff, among other things. Shampoo aimed at men. Also has a women’s line (Alcina), but the women’s team is also just called Alpecin.
Deceuninck: Deceuninck is a plastics processing company with products such as: Plastic and composite window and door systems, garden applications, roof and facade profiles and interior applications. Until recently, he belonged to the Belgian team Quick-Step, but switched to Alpecin.

UAE Team Emirates

Only one sponsor name on this team with reigning Tour winner Tadej Pogacar. The aim is also clear to promote the United Arab Emirates. This sponsor also has its own race at the highest level in cycling (UAE Tour). The money is pumped in by a sheik from the country.

Quick-Step Alpha Vinyl Team

Quick-Step has had a good click with cycling for years (since 1998!). You wonder which Belgian does not yet have a click floor laminate from the sponsor in his house? Alpha Vinyl is an extension of the original range and its PVC floors.

INEOS grenades

Ineos: Ineos is a UK chemical company. The company has some image issues due to some pollution issues. In addition to cycling, the company is also in Formula 1 (at Mercedes), football (FC Lausanne) and sponsored marathon runner Eliud Kipchoges (successful) attack on the 2 hour mark in the marathon race.
Grenadier: Car brand that focuses on off-road vehicles in collaboration with BMW.

BORA – Hansgrohe

Bora: Kitchen specialist, specialist in kitchen appliances. Greatest fame generated by TotalEnergies rider Peter Sagan with his slogan ‘a cooking revolution’.
HansGrohe: German specialist in showers and faucets.

Bahrain – victorious

Another clear sponsor: the state of Bahrain. As with the United Arab Emirates, the country is promoted all over the world.

Groupama – FDJ

group: A French insurance company, active in nine countries (including many major cycling countries such as Italy, Turkey and China).
FDJ: La Française des Jeux, the French gaming company with a monopoly on many aspects of the domestic gaming market. The main shareholder is the French government.

AG2R Citroen Team

AG2R: AG2R is a large insurance company in France and has been in cycling since 2008 as the main sponsor of this team.
Lemon: Frank’s car brand.

Intermarché – Wanty – Gobert Matéraux

Intermarché: A supermarket chain originating in Belgium and active in cycling countries such as Portugal, Poland and of course France.
desire: Wanty is a Walloon construction company specializing in civil engineering.
Gobert Materaux: Gobert Matériaux specializes in the trade of building materials for professionals and individuals.

Team Arkea Samsic

Arkea: Alternative source of funding for SMEs, credit institutions.
Samsic: Business service company, primarily in HR issues.

Trek – Segafredo

drag: Bicycle manufacturer from the USA. Trek stands for trip / travel, derived from the Dutch word.
Segafredo: Coffee brand from Italy. Segafredo’s mission is to introduce espresso coffee to the world.

cofidis

Cofidis is a French bank. The bank is also active in Belgium, Spain and Italy, among others.

EF Education – EasyPost

EC Education: EF Education First is a language teaching agency. Among other things, they arrange language trips, language camps and preparation programs for (English-speaking) universities
East post: Business mail processing business. Also active in communication for companies.

Lotto Soudal

Lotto: Belgian National Lottery
Soudal: Soudal is a Belgian manufacturer of silicones, putty, polyurethane foam, adhesives and waterproofing products in the construction sector from Turnhout.

Israel – Prime Minister Tech

Israel: Promotion of the State of Israel. Also brought the start of the Tour of Italy to the country in 2018. Sylvan Adams is the big money lender. General manager is the American Ron Baron, who is also the founder.
Prime Minister Tech: A company that claims to: ‘Connect in sustainable, transformative ways, bring to life products and services that help nourish, protect and improve our world.’

Team BikeExchange – Jayco

BikeExchange: Platform from Australia to buy and sell bicycles. Also included in bicycle clothing, helmets, parts (such as wheels).
Jayco: American manufacturer of recreational vehicles. The company produces foldable camping trailers, conventional travel trailers, toy transporters, trailers and motorhomes.

Movistar

One of the most loyal sponsors in the field. The team has been in existence since 2004. It is branded by Telefónica, the largest telephone provider in Spain. In terms of media terms, there is the infamous and famous series around the team: El día menos pensado (also available on Netflix).

Total energy

French multinational oil and gas company, which is almost 100 years old. In addition to being active on French soil, the company also has branches in the Netherlands and Belgium, among other places.

Astana Qazaqstan Team

Astana Qazaqstan is another campaign for a country. Nowadays, Qazaqstan is added, probably because Astana, as the plow is called, is nowadays called Nur-Sultan as a place name.

B&B hotels – KTMI

B&B Hotels: French hotel chain with budget hotels. Exciting if the professionals also sleep in it during the round!
KTM: Motorcycle brand

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