New technology is still underutilized in the housing market

GetApp Holland has investigated how and to what extent the latest technologies in the housing market are used by home buyers and tenants. Based on the responses of 933 Dutch people who have bought or started renting a house or apartment within the last three years, GetApp finds that no less than 87% of respondents would use virtual reality (VR) to view houses, if it was offered.

50% did not see a home via 360-degree photos because they were not available

50% of all home buyers and renters surveyed did not use 360-degree photos because they were not (yet) available. Nevertheless, 98% of the group of respondents who actually used it (30%) indicate that this way of looking was helpful.

Furthermore, the majority of this group (63%) state that it has helped them choose homes to see in person.

Only 15% of home seekers have used VR tour, but 87% would use it if they could

Virtual reality goes a step further than 360-degree imagery. The research results show that virtual reality has enormous potential. Almost all respondents (87%) said they would be interested in using virtual reality if offered. In the end, only 15% used VR during the buying or renting process. This means that there is still significant growth potential in the use of the technology in the sale or rental of housing.

Augmented reality used by only 11% during the buying or renting process

Another (new) way to see a house is with an AR tour. These tours use an application and a camera on a smartphone to overlay digital images over a live image of the home.

There is a difference in the demand for and use of augmented reality when viewing. For example, 60% of home buyers and renters surveyed did not use an AR app during the show, but would find it interesting. The percentage who actually used AR is only 11%.

Personal and telephone contact remains the most important means of communication

Despite new forms of communication, classic forms remain the most popular among home buyers and tenants. For example, the majority of respondents prefer personal (31%) or telephone (30%) contact with the real estate agent or homeowner. Contact via email (14%) and video calls (11%) lag behind.

Live chat is still relatively little used. 58% of respondents have never used live chat when searching for a home. Of the group that used this feature, 97% found it useful.

66% are concerned about digital signature security

Digital signatures have been around for a while and can save both the broker and their clients a lot of time. They are also known to be very safe. For example, the document is sealed when all the required signatures are placed.

Despite these benefits, it is striking that only 30% of all respondents have used a digital signature to sign documents. This may be due to the large number of respondents who are concerned about its safety. For example, 66% of respondents state that they are a little worried (55%) to very worried (11%) about this.

Method

This study on the housing market in the Netherlands is an independent study conducted by Capterra in the form of an online study by an ISO 20252 certified research agency. This survey examines 552 Dutch home buyers and 381 Dutch tenants who have bought or started renting a house or apartment within the last three years. A total of 933 Dutch people aged 18 and older completed the online questionnaire in full. The data collection took place in February 2022.

Click here for the full survey.

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