Veeam makes its data protection platform more relevant to business organizations. The original platform primarily attracted SMEs. However, more and more customers are of enormous size, with very different needs than smaller companies. To further respond to this, much attention is paid to object storage, immutability and Salesforce data protection.
Anyone who has kept an eye on Veeam in recent years knows that the ambitions of the data management provider are generally the same. Veeam aims to help organizations protect data by paying particular attention to simplicity, flexibility and reliability. By focusing on this, the company has grown into one of the largest providers of backup and recovery solutions for data protection. It shares first place globally with Dell EMC.
Veeam’s goal is rock solid in that regard. But things are changing at the product level and in terms of market access. Veeam has really found its way to business organizations in recent years. During the annual VeeamON conference, CTO Danny Allan announced that more than 52 percent of revenue now comes from corporate organizations. The company also sees plenty of opportunities for further growth in that area. How does Veeam plan to achieve this?
Investor support, new CEO
When we look at what Veeam at a higher level is doing to strengthen its position in the market, we see a turnaround in less than two and a half years. Initially, the two co-founders owned Ratmir Timashev and Andrei Baronov Veeam. They gave Bill Largent and Danny Allan a lot of power, as CEO and CTO, respectively. In early 2020, however, the investment company Insight Partners bought Veeam, after which the founders left the company. Allan is still CTO, Largent is now chairman of the board, and the new CEO is Anand Eswaran.
The changes at the top must strengthen the ambitions to achieve a stronger market position. After all, Insight Partners sees potential in further growth of Veeam and offers support in this regard. This with Eswaran as a new face. The CEO told us in an interview that his appointment was made solely by Insight Partners. He is convinced that the investment company has a solid foundation to build on in the coming years. Combined with his experience leading large teams at Microsoft, SAP and RingCentral, Eswaran sees plenty of opportunities to move forward with Veeam.
Eswaran believes that the current policy will largely herald growth. In other words, the platform lives up to expectations and can be expanded further. At the same time, the organization has also made a professionalization. In order to better serve the business organizations, sales also had to be increased. In some places, new salespeople are hired who do not deal with anything other than the big companies. In addition, ties to service providers have been strengthened. On that side, you also need parties that can serve the higher segment.
At the same time, Eswaran does not rule out that growth may come from acquiring parties. A good example of what Veeam is looking for in connection with acquisitions is Kasten (now Kasten by Veeam). This Kubernetes party was acquired during the Insight Partners period, although Eswaran was not yet CEO at the time. With this technology, Veeam is one of the few dedicated data management providers focusing on Kubernetes backup. The cast is a great example of what Veeam is focusing on with acquisitions: attracting unique technology and bringing it to the Veeam platform as much as possible. Later this year, when Veeam Backup & Replication V12 launches, Kasten will be fully integrated into the platform.
Role of Kubernetes and containers
Thus, we also highlight one of the technologies that make Veeam technologically attractive to companies, both in the SME and business segment. Management of Kubernetes data protection should be simplified with V12 with a Veeam plugin for the new Kasten by Veeam K10 V5.0. This version of Kasten is primarily intended to create change by using shift-left for data protection. In this way, backups are considered earlier in the development process. For this, the platform includes additions to Amazon EKS Blueprints and Red Hat OpenShift Operator, as well as Canister blueprints for MS SQL and PostgreSQL Operator.
also read: Veeam releases Kasten K10 V5.0 with stronger Kubernetes security
Need for object storage and immutability
At the same time, Veeam has looked at where even more customer needs lie. Based on that, it comes with improvements to object storage. Veeam began targeting object storage with the release of Backup & Replication 9.5 Update 4 in January 2019, with the introduction of AWS S3 compliant object storage through Capacity Tier. A year later, it launched the V10, with support for object locking, to provide data immutability for object storage. V11 came with Immutability as a hardened warehouse for the first backups.
According to Allan, companies were reaching the limits of block storage. This was the case, for example, with organizations running VMware on AWS. If they want to take backup, they will do it directly on S3 and avoid block storage due to high cost. Another common use case is companies with systems at the edge of the network. There is no backup infrastructure at the remote location. They want to send data directly to the cloud with object storage.
This need has grown over time. To begin with, the performance left something to be desired as object storage was used as the primary data warehouse. Today, however, object storage is easy to implement. It is cost effective and the speed is very high. In addition, it comes with immutability, which is very suitable for backup purposes. Due to immutability, the backup cannot be modified, deleted or encrypted. It helps tremendously in preventing backup-oriented hacking attacks.
Object storage plays a central role
With that in mind, the new object storage functionality will come to the Veeam platform later this year. A big part of this is support for direct-to-object storage. As a result, the user has a repository that behaves like a normal repository but is supported by object repositories. The performance level (for quick access to data) can be used to store backup data first in the object store. In addition to direct-to-object storage support, version 12 provides end-to-end object storage for scaling back backup storage. These types of archives are scalable, support any backup goal, and offer options for applying performance policies.
Veeam also focuses a lot on supporting as many object stores as possible on V12. Business organizations use all sorts of different object storage solutions where Veeam wants to provide support.
Back up SaaS data
Another topic that Veeam regularly focuses on is backing up data from SaaS (software as a service) applications. Currently, Veeam Backup for Microsoft 365 plays a significant role in this story. With this, Veeam responds to the protection of data from Microsoft applications such as Teams and OneDrive. Organizations themselves must protect data from Microsoft 365 software if they want to prevent data loss due to ransomware or accidental deletion. Allan said during VeeamON that many companies see this: more than 11 million companies now pay for Veeam Backup for Microsoft 365.
To further support these customers, Veeam will provide the solution with more reporting and monitoring capabilities for businesses. To do this, it creates an integration with Veeam ONE. Veeam ONE is a monitoring tool for identifying and alerting backup problems. The tool uses artificial intelligence to detect early signals of problems that are threatening to occur. Integrating Veeam Backup into Microsoft 365 with Veeam ONE gives Veeam companies greater confidence in keeping Microsoft software running. Administrators receive real-time alerts to quickly resolve data vulnerabilities.
Salesforce will be supported soon
Now that the backup product is set to Microsoft 365, Veeam also thinks it’s time to launch more dedicated solutions for SaaS software. It also comes later this year with Veeam Backup for Salesforce. Veeam has been using this solution internally for years. There was also a growing demand for it from the customers. Businesses using Salesforce will soon be able to back up data in the cloud and / or on-site with the Veeam solution, to prevent them from losing data and metadata from the CRM platform.
Several Veeam executives told us that Backup for Salesforce is actually an advanced version due to the internal use of the tool. The product is tailored to Salesforce using native APIs. This way, records, hierarchies, fields, files, and metadata can be restored if necessary. It protects against human error, integration issues, and other common Salesforce data loss scenarios. Furthermore, with the upcoming product, Veeam wants to offer companies the opportunity to prevent backup and storage lock-in and to implement the backup environment where the company wants it.
Veeam puts technology at the center of growth
Ultimately, Veeam sees its technology as the way to continue to grow in the future. The company has momentum for that growth when you realize that organizations prioritize ransomware protection. Under VeeamON, the new CEO, Anand Eswaran, made no secret of the fact that he wanted to take advantage of the position and grow with the company into a party with a very large share of the market. He sees a quarter or more of market share as a realistic target, something that will require Veeam to double from its current position. An ambitious goal to be realized with new people at the top and the path found to a wider target group.