A successful sustainable transformation for your business

A future where sustainable development is central is important to many organizations. Seeking sustainability is increasingly becoming a priority. But how do you give substance to this sustainable transformation? André Nijhof, Professor of Sustainable Entrepreneurship & Stewardship, provides eight guiding principles for getting started with this.

A successful sustainable transformation for your business

Consumers are increasingly appreciating sustainability. Businesses can no longer avoid consciously thinking about their strategy and the way they do business. Successful sustainable transitions are necessary to stay relevant as a business. But how do you handle global issues from a business perspective? And how do you involve your company in the changes that are taking place around sustainability?

Eight principles to get started with:

  1. Recognize the need
    Acknowledge and acknowledge the ubiquitous need for multiple transitions, in society and in your own situation in particular. Be open to the need for (contribute to) radical change based on the principles of governance.
  2. Choose climate-neutral and circular action
    Choose basically to avoid causing harm to ‘people’, ‘planet’ and ‘prosperity’. Do this by assuming climate-neutral and circular action and by choosing the most healthy, safe, fair and inclusive contributions possible.
  3. Combine your interests with the public interest
    Start by serving the public interest. Look at the longer term and connect this with your own interests in the longer and shorter term. Do this for the area you are in and on a scale where as many issues and interests as possible meet. This will increasingly be on a regional scale.
  4. Go for multiple value creation
    From there, you can help build solutions and business proposals with more value creation.
  5. Work together in vital and sustainable ecosystems
    Do not do it alone, but do it with others on the demand, supply and government side. Create vital and sustainable ecosystems. You do not have to worry about hierarchy or generations. More perspectives will strengthen your problem-solving skills.
  6. See everything integrated and in context
    Attacking cases integrated and in context and therefore not linear, partial and solitary. Take advantage of the (new) opportunities that this provides for social added value and, by extension, also for your own added value as a company and achieve ‘a healthy and good everyday life’ (‘profit’).
  7. Pay attention to the playing field and the law of the strongest
    Realize: going and standing for sustainable development is about more than just CO2 reduction. It is a clash between power and mind. In every order of society, the law of the strongest applies. Be proficient at this, which will not only change the rules, but ultimately the game.
  8. Your commitment is crucial to success
    Commitment to something valuable provides the right foundation for sustainable business. It is precisely those who do not primarily take up sustainability for economic gain who are ultimately the ones who achieve the most returns with it.

How do you maintain the continuity of your business and at the same time guarantee the social effect? Companies that want to maintain their raison d’être must take into account circular business in a rapidly changing world.

Take the step towards sustainable business with the Business & Sustainable Transitions program
Do you want to further develop your leadership skills, grow professionally in business administration and management and do you want to develop the industry in a sustainable way? Then the Business & Sustainable Transitions program at Modular Executive MBA is the program that suits you >>

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