Loogman helps students enter the world without debt


Broodje Co was previously renamed Co to Go at Loogman / Photo on: Loogman

Staff – Those who need staff today need to be creative. They have been creative in the Loogman Group for years and are once again using one of their success stories to recruit young people: Students who enter into a contract of at least 12 hours with one of the Loogman companies will be reimbursed their tuition fees and their books. Even a contribution to small study tours is provided.

The Loogman group started the special promotion in 2019. In the last academic year, 31 employees participated in this special grant. The condition for participation is that the student is in the first or second year of HBO or university studies. Furthermore, the student must be willing to work 12 hours a week at one of the companies for normal pay. No other conditions are set by Loogman.

Recruitment campaign

Loogman combines two important things with the targeted recruitment campaign. On the one hand, he attracts well-trained personnel to various positions within his companies. In return, the company does something about the conditions of the students, who often leave school with significant student debt. Loogman’s management is really a thorn in the side of an undesirable situation among students, according to the motivation for the campaign in promo film.

flow

There are various businesses within De Loogman Groep, from gas stations to car washes. But a golf course and a brasserie are also part of the group. Finding suitable staff is also a challenge for the Amsterdam-based company. Nevertheless, the company succeeds in making it attractive to employees through good flow. 52% of employees are continuously looking for another position in the group, looking for new challenges. In addition, the company also employs former students who continued to work after their studies.

Source: @FoodClicks

Author: Steffen van Beek

Related news

Restaurant promotion – The newly awarded Michelin star restaurant Noor in Groningen is offering students a 50% discount on the entire bill this autumn. Owners Marleen and Jeroen Brouwer want to make food in a top restaurant more accessible to students and thus invest in future potential guests.

Read message



Staff – The leisure bar Chez Miné from Amsterdam West opens its doors on Saturday evening after the limited closing time at 22.00 to recruit new staff. With the playful promotion, the bar tries to attract interested extra wage earners.

Read message


Staff – Like many other hospitality businesses, Utrecht’s catering companies also have an acute shortage of cooks, waiters, hosts and hostesses. Reason enough for ROC Midden Nederland to organize a big speed date for its own students and Utrecht’s hospitality industry.

Read message


Technology – An app for catering entrepreneurs to offer staff in case of staff shortages and show job seekers where temporary work is available. It is the NOWJOBS app that House of HR first introduced on the Belgian market and is now launching in the Netherlands. The free app allows job seekers and employers to start work the same day or people…

Read message



Action – Eazie, a food chain that focuses on healthy dishes, is giving away a meal to about 18,000 freshmen in five college towns. The chain organizes the campaign to get the students off to a good start on a new education. According to eazie, starting a postgraduate course in higher education brings a lot of changes for young…

Read message


Market figures – The catering industry had a good first quarter with an increase of 2.1 percent. This is stated by Statistics Netherlands (CBS). Revenue from food and beverage outlets increased by 2.3 percent, and revenue from lodging increased by 1.6 percent. According to Statistics Netherlands, turnover in the restaurant industry, consisting of accommodation and food and beverages, has increased every quarter for five years now.

Read message


Leave a Comment