Sastrify welcomes Dutch Charlie Weijer as new Vice President of Global Sales

Amsterdam, 27 July 2022 – Sastrify, the all-in-one SaaS procurement platform, recently announced that it has hired Dutchman Charlie Weijer as its new Vice President of Global Sales. The news follows the announcement of Sastrify’s Series A round earlier this year and the company’s European expansion to include the Netherlands. With previous experience at DocuSign, among others, Charlie will now support Sastrify as Vice President of Global Sales and contribute to further global expansion.

The timing of hiring people with the right skills is one of the main reasons why Sastrify has been able to expand so successfully. “Because we as a company have chosen to work without permanent office space, we knew early on how important it would be to secure top talent for constant growth. Our customers need us now more than ever to control their SaaS costs and survive in these turbulent times. With the most dedicated and experienced people from around the world, we can help them do this successfully.”, explains Sastrify’s co-founder Sven Lackinger.

Sastrify has welcomed Sastrify Charlie Weijer as Vice President of Global Sales with the US expansion. Weijer started in 1998 in the IT sector and has more than ten years of experience in building strong teams within this sector. He joined Salesforce in 2011 and started his career in cloud technology and SaaS. A few years later, he was one of DocuSign’s first employees in Dublin. Over the next six years, Weijer expanded DocuSign’s workforce in Europe from ten to 1,000 employees.

“When I was approached for the role at Sastrify, it was as if something clicked”, explains Weijer. “I have been a sales manager for a long time and spend a lot of time coaching my sales teams to work effectively with purchases and involve the right people in the decision-making process”, he adds. Weijer was inspired by Sastrify’s value proposition as it addresses the most important needs of any company’s procurement function — helping companies save big on their current and future SaaS investments.

Weijer sees a bright future for Sastrify. “We are currently around 100 people and that number will increase rapidly”he says, adding that the company is in good hands with co-founders Sven Lackinger and Maximilian Messing. “The founders have a vision and passion and at the same time modesty, which makes me very enthusiastic. Not only do we have a strong platform and a strong value proposition, we also have a very strong and experienced management team.”

About Sastrify

Sastrify was founded in the summer of 2020 in Cologne, Germany by serial entrepreneurs Maximilian Messing and Sven Lackinger. Sastrify supports CTOs, CFOs and their teams in purchasing and renewing SaaS contracts. This allows them to focus on their core business, while Sastrify reduces their SaaS expenses, saving them time and money. Sastrify does this through SaaS procurement best practices and implementing a dedicated procurement team that leverages a large database of benchmarks. Sastrify currently has over 100 customers in 15 different countries. More information can be found at and at @sastrify.

About FirstMark Capital

FirstMark Capital is a venture capital firm based in New York City. The company’s mission is to partner with exceptional entrepreneurs who are changing the world by solving big problems. FirstMark Capital has built a highly engaged community with exceptional teams in the network to spread ideas and opportunities. The company partners with the founders of Pinterest, Shopify, Riot Games, InVision, Airbnb and dozens of others. You can read more about the company at and @firstmarkcap.

About HV Capital

HV Capital has invested in Internet and technology companies through several generations of funds since 2000 and is one of the most successful and financially strongest early-stage and growth investors in Europe. HV Capital has already invested in approximately 200 companies, including Zalando, Delivery Hero, FlixMobility, Depop and SumUp. The total number of HV funds is €1.7 billion. The company supports startups with capital between €500,000 and €50 million. This makes HV Capital one of the few venture capitalists in Europe that finances startups through all stages of growth. Read more at and @hvcapital.

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